NBA Social Media Rankings: Which Team Has the Most Social Media Followers?

In 2026, teams aren’t just chasing rings, they’re chasing reach. From highlight reels on Instagram to behind-the-scenes TikToks and viral post-game moments on X (formerly Twitter), NBA teams are full-blown content machines.

So, which NBA team dominates the digital court?

Here’s how all 30 National Basketball Association teams stack up, ranked by total followers across major platforms.

 

🏀 NBA Teams Ranked by Combined Followers

(X + Instagram + Facebook — approx. 2025 totals)

  • Rank Team - Combined Followers:

  • 1. Los Angeles Lakers ~63.8 Million

  • 2. Golden State Warriors ~61.6 M

  • 3. Chicago Bulls ~34.5 M

  • 4. Cleveland Cavaliers ~28.5 M

  • 5. Miami Heat ~27.0 M

  • 6. Houston Rockets ~22 M

  • 7. Boston Celtics ~20 M

  • 8. San Antonio Spurs ~18 M

  • 9. Oklahoma City Thunde r~16 M

  • 10. Dallas Mavericks ~15 M

  • 11. New York Knicks~15M

  • 12. Brooklyn Nets~14M

  • 1.3 Los Angeles Clippers ~13.4 M

  • 14. Sacramento Kings ~12 M

  • 15Milwaukee Bucks~12M

  • 16Toronto Raptors~11M

  • 17Philadelphia 76ers~10M

  • 18Minnesota Timberwolves~10M

  • 19Indiana Pacers~9M20Phoenix Suns~9M21Denver Nuggets~8.5M22Portland Trail Blazers~8M23Charlotte Hornets~7.2M24Memphis Grizzlies~7.4M25Atlanta Hawks~7.1M26New Orleans Pelicans~6.9M27Orlando Magic~6.5M28

  • Washington Wizards~6.2M

  • 29. Charlotte Hornets~7M

  • 30. Detroit Pistons~5.4M

(Rounded totals from combined social metrics datasets for 2025)

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